We've brought together over 40 years of experience of creating award-winning data-driven solutions for many of the world’s leading brands. 


Photo Credit:  Peter Hellberg

Jason Froggett, Partner

Jason uses the imaginative application of data science and insight to create stories, ideas, products and solutions that make a real difference.

He has helped many leading brands to use their data asset to drive relevance in customer engagement and marketing efficiency - his solutions always rooted in rigorous analysis and bold new thinking.

He has worked for several leading agencies and brands, including EHS, TBWA\, OgilvyOne, CACI and Dell Computers.  In 2007, Jason sat on the board of data business DLG helping to successfully steer it through two management buyouts.

Jason has an intuitive sense of the potential of digital technologies with a particular focus on the evolution of commercial advertising models in media markets affected by the advent of new consumer technology.  And, in 2012, he founded the incentivised video advertising business Nectar Adpoints and went on to pioneer online to offline media attribution helping brands such as PepsiCo, Unilever, Nestle, United Biscuits and Heinz to evaluate the impact of VOD exposure on in-store sales.

He has advised many leading consumer brands on their data strategy and customer analytics including: Dell, The Post Office, First Choice, Tesco,  Interflora, MoneySuperMarket, Three, Santander, HBoS, Barclays, NatWest, Ford, Nestle, Nectar and Morrisons.

Random fact: Jason was once the lead singer in an indie band called The Ukrainian Boys. The band appeared three times on a local radio station, singing indie songs in Ukrainian.  Jason can't speak (or sing) any Ukrainian.


Photo Credit:  Mitya Ku

Jonathon Todd, Partner

Jon has vast experience in applying advanced analytical and decision science solutions to data helping businesses optimise customer experiences and improve marketing effectiveness.

He has worked with many leading brands to create results-driven analytical solutions through senior roles at leading agencies, including M&C Saatchi Milk, Wunderman, KBM Group, EHS Brann Discovery, OgilvyOne, and Claritas (now Acxiom).

Jon sits on the IDM Data Council and is recognised as one of the most influential people in the Data sector by featuring in the Data IQ Big Data 100.


The Enlightened

We might be a boutique analytics shop but sometimes you've got to throw a lot of resource at big projects. So, we've teamed up with a wide network of experienced freelancers & contract resource - data scientists, analysts, strategists, planners, designers, developers, programmers - smart people with years and years of experience of working on some of the biggest global brands. They're a call, text or an email away and can be in-sourced or out-sourced - it's your call. They work with most of widely adopted software and database development tools such as SQL, MySQL, Python, R, SPSS, SAS, WPS, PSPP, JavaScript, MATLAB, and C.